BlackBerry maker Research in Motion (RIM) has slashed prices of its
handsets by up to 26 per cent in India after its revenue declined in its
homeland Canada as compared to Apple's iPhones.
RIM’s products are heavily equipped with security features. However, in the ongoing competition, Apple has ousted RIM from the top list in Canada for the first time.
According to this new price tag, BlackBerry Torch 9860, which was priced at Rs. 29,990, will now be available at Rs. 21,990 and the Curve 9380, which earlier was priced at Rs. 20,990 will now cost Rs. 16,990.
Decision for the massive reduction apparently has been taken to win the Smartphone market in India and to uphold BlackBerry’s previous position as now Nokia and Samsung are the top sellers of Smartphone in the country.
RIM had earlier slashed prices of its 7 inch tablet Playbook almost up to 50 per cent. As a result sales were positively affected and also the company’s image was upgraded.
According to RIM India MD Sunil Dutt, the models Torch (9860) & Curve (8520, 9360, and 9380) compromised over 60% of sales in India.
The move will now allow the youngsters also to own a Blackberry. Earlier it was more or less only a businessman’s device.
RIM informed that the company has adopted new policies to give equal weightage to both the Consumer segment as well as Enterprise segment.
RIM’s products are heavily equipped with security features. However, in the ongoing competition, Apple has ousted RIM from the top list in Canada for the first time.
According to this new price tag, BlackBerry Torch 9860, which was priced at Rs. 29,990, will now be available at Rs. 21,990 and the Curve 9380, which earlier was priced at Rs. 20,990 will now cost Rs. 16,990.
Decision for the massive reduction apparently has been taken to win the Smartphone market in India and to uphold BlackBerry’s previous position as now Nokia and Samsung are the top sellers of Smartphone in the country.
RIM had earlier slashed prices of its 7 inch tablet Playbook almost up to 50 per cent. As a result sales were positively affected and also the company’s image was upgraded.
According to RIM India MD Sunil Dutt, the models Torch (9860) & Curve (8520, 9360, and 9380) compromised over 60% of sales in India.
The move will now allow the youngsters also to own a Blackberry. Earlier it was more or less only a businessman’s device.
RIM informed that the company has adopted new policies to give equal weightage to both the Consumer segment as well as Enterprise segment.
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