Even brilliant strategies fail if front-line employees don't execute them well. Many leaders struggle to help their front-line understand and buy into new ways of doing things. Next time you change your company's direction, don't relegate strategy creation to a handful of executives. Involve as many of your employees as possible, especially those who interact with your customers.
Make them part of the process by bringing them together to thing about the company's future. Ask them for input about how the company can achieve its goals. Front-line employees who help make a strategy are far more likely to do a stellar job of executing it.
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