Selling to existing customers
is far cheaper and easier than finding new ones. Use marketing to nurture
customer loyalty through good service and quality products, backed up by a
strong, lasting, mutual rewarding relationship.
Customers today expect
first-class service, and rightly so. Think about how you felt when you last
received poor service.
Disappointed? Angry? Cheated?
This is exactly how your
customers feel when they experience similar treatment.
Compare this with how
you feel when you receive exceptional service. Remember that customers are not
an irritation standing in the way of you and your work, they are your work.
Without them you have no business.
List areas where you feel that you can improve
customer service. Look at how staff interacts with customers, how orders are
processed, and how correspondence is dealt with. Tackle each area for
improvement in turn.
