Wednesday, June 6, 2012

Put Constraint on Innovation

Google has long been the envy of blue sky thinkers and innovators who admire its world-class and nonbureaucratic approach to innovation. But even Google needs limits. 

The company has announced it would begin using formal processes to ensure that senior leaders give resources and attention to the right ideas. Don't assume that processes and constraints will inhibit innovation; they often accelerate it by focusing creativity and ensuring that funding finds projects with the highest returns. Create a process to structure and guide innovation. just be sure that the process doesn't become a burden and squash innovative ideas with unnecessary bureaucracy.

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