An invitation to the journalists to an event in Los Angeles on Monday evening sent out by Microsoft on Thursday sparked the expectation that the Steve Ballmer's company is preparing to launch an own-brand tablet running a new version of Windows in a bid to compete with Apple's iPad.
The above probability may be sniffed from a report by Ina Fried of ‘All Things D’ where she presents Microsoft’s statement that developing both hardware and software is the best possible way to take on Apple, citing anonymous sources.
Normally Microsoft develops the software and licenses that to hardware makers to ensure the broadest possible market. But in this new tech era Microsoft has fallen behind Apple and Google in the tablet market.
In 2010 Microsoft had attempted to whip up buzz for Windows-powered when CEO Steve Ballmer unveiled the HP Slate at the Consumer Electronics Show.
But the HP Slate was a complete failure, with a total of just 9,000 units sold by the end of 2010.
The new expected own-brand device of Microsoft may have access to an eBook store using Barnes & Noble's technology, following a $300m deal made at the end of April.
Microsoft's plight into own-branded products have had mixed success earlier.
No comments:
Post a Comment